Consulting Case Studies
Zomato’s Profitability Challenge: Structuring the Path to Sustainable Growth
Case Type: Profitability Analysis
Industry: Food Delivery / Tech
Frameworks Used: Profitability Framework, Cost Structure Tree, Customer Segmentation
Unacademy’s Profitability Dilemma: Sustaining Growth in EdTech
Case Type: Growth + Profitability
Industry: EdTech
Frameworks Used: Profitability Framework, Growth Levers, Customer Lifetime Value
Paytm’s Turnaround Strategy: From Payments to Profitability
Case Type: Turnaround / Portfolio Strategy
Industry: Fintech
Frameworks Used: Growth Strategy, BCG Matrix, Diversification Framework
Netflix India: Cracking the Code to Market Entry and Localization
Case Type: Market Entry
Industry: Media / OTT
Frameworks Used: Market Entry Framework, Porter’s 5 Forces, 4Ps, Localization Strategy
Apple in India: The Strategy Behind a Premium Brand
Case Type: Market Entry + Positioning
Industry: Consumer Electronics
Frameworks Used: 4Ps, STP Framework, Porter’s 5 Forces, Branding Strategy
Nykaa’s Omnichannel Play: Balancing Online and Offline Growth
Case Type: Operations + Growth
Industry: Retail / Beauty
Frameworks Used: Value Chain Analysis, Omnichannel Framework, Cost Efficiency Levers
IndiGo Airlines: Building Profitability Through Operational Excellence
Case Type: Operations / Efficiency
Industry: Aviation
Frameworks Used: Lean Framework, Value Chain, Cost Optimization
Swiggy’s Next Move: Expanding Beyond Food Delivery
Case Type: Growth Strategy / Diversification
Industry: Food Delivery / Tech
Frameworks Used: Ansoff Matrix, Growth Levers, Market Attractiveness Framework
Ola Electric: Estimating India’s EV Market Opportunity
Case Type: Market Sizing + Entry
Industry: Automotive / EV
Frameworks Used: Market Sizing (Top-Down & Bottom-Up), Market Entry Framework, Risk–Return Matrix
Starbucks India: Crafting the Perfect Pricing Strategy
Case Type: Pricing Strategy
Industry: Retail / F&B
Frameworks Used: Pricing Framework (Value-Based, Cost-Plus, Competitive Benchmarking), 4Ps
ZEE–Sony Merger: The Strategy Behind India’s Biggest Media Deal
Case Type: M&A / Strategic Alliance
Industry: Media & Entertainment
Frameworks Used: Synergy Evaluation Framework, Valuation Tree, Risk-Return Matrix
Aadhaar: Scaling a Billion-User Public Service
Case Type: Public Sector / Digital Transformation
Industry: Government / Technology
Frameworks Used: Cost–Benefit Analysis, Impact Framework, Digital Transformation Framework
Infosys: Managing Organizational Change Through Leadership Transition
Case Type: Organizational / Change Management
Industry: IT / Consulting
Frameworks Used: McKinsey 7S Framework, Change Management Model, Organizational Design Framework